after several weeks wait, i got to speak to ashley good, the reason why i pursued this toic for my thesis. i had seen a ted talk on failure, where the NGO she had worked at decided to do the unheard of and publish their record of failures. instead of an annual report, their failure report pointed out all their failures, and this then launched her career as a consultant. based in vancouver, she runs fail forward which helps companies see the value of learning from mistakes.
during the conversation, i lost my train of thought, like completely, and also could not think of some pretty basic words, like i had to ask her "whats that called when you act without a script" improvisation? she quickly replied. i conceeded that i might be a bit star struck, talking with the person who made this concept seem tangiable. yes, ther was Savoia (Author of the right it) before her, who turned me on to failosophy, and naturally theres Sitkin who wrote the paper that everytone sites back in 92, and who agreed to give me a brief 15 min interview. and finally theres Edmonson, who i have not yet reached out to, mainly because shes a brilliant harvard researcher and im, you know, new in the field. but i got an hour with ashley who promissed to be the other person (other than mom) willing to read my thesis.
There is no doubt that failure adds drama and as such, creates value. Just how often do chase films resort to the the old cliche of the driver choosing the wrong road, failing to acknowledge the sign reading "DANGER, works in progress", and ultimately flying off the side of a cliff. Just imagine how lifeless that scene would be if the road had just lead to a perfectly usable road. BORING! Of course the Hollywood version, airborn vehicles land on their feet and carry on, leaving those in pursuit scratching their heads, but in reality, I can imagine a far less opportune ending. So whereas the Feedback Toolkit I was gunning for might be extremely useful for a wide range of companies, I picked the wrong company, like choosing the wrong fork at an intersection. For the purposes of this study, it set off a panic because I was not so certain that I could land my a new concept in the small window allotted. Admitedly, thats my fault for not approaching my case study until the end of
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